Tina Battock (Jour’90) is the general manager of the , one of eight teams that comprise the Professional Bull Riders league. In 2022, she became the league’s only female general manager (GM). In early 2023, she was named GM of the year by her fellow GMs and coaches, and in January 2023. 

How did you become GM of the Nashville Stampede? 

I started at an advertising agency and then went into media sales. I worked my way up to a publisher position and ultimately an executive role. The company that I currently manage, Morris Communications, has media in the western lifestyle space and, through that, we acquired a professional bull riding team and the Nashville Stampede was born. I decided to go for the GM position because it was an opportunity to learn and develop new skills and connections. After 30 years in the same business, it’s exciting to accept new challenges.

How did your time at CU Boulder prepare you for a career that may have seemed unexpected to your college self?

My time at CU Boulder taught me to be creative, resourceful and curious. I walked away with the tools, experience and foundation to be confident to try different areas of media. It made me brave enough to say “yes” to things that I never thought of doing.

You’ve said you aren’t in the business of being the best female in your profession, rather, just the best. Do you ever feel you have to work harder to prove this as a woman? 

I don’t think I have to work harder — sometimes I have to work differently but that goes both ways. I’ve been afforded opportunities because I am a female, like the Vogue article. There are seven other GMs that are just as accomplished and probably have more interesting lives, but they wanted to talk with me because I’m the outlier as a female. I work hard and hustle and I think that’s noticed and respected by the people that work with me. Any preconceptions others may have quickly fall away when you demonstrate your competence.

What are your plans for your career moving forward?

I’m at a place in my career where I want to keep building and growing businesses that I’m passionate about. The Stampede has been an incredible amount of work, but it has been one of the most rewarding things I’ve ever done professionally. It’s a reminder to chase things that are exciting — whatever that is. You do better when your work is interesting to you.

Your team went from a last-place standing to first place — all in one season. What do you think allowed your team to make such a big change?

We didn’t quit. Persistence, focus and teamwork made it happen. It was magical.

  Submit feedback to the editor

Photos courtesy Tina Battock

Related Articles

Lee Knight (Art, Mus’14) (formerly known as Breana), 32, of Denver is a front-end software developer by trade, and also a musician, youth minister, choir director — and bull rider.

How many bull competitions do you do?

As an amateur bull rider competing in the International Gay Rodeo Association, I compete from February to October. This year, I was planning to compete in nine rodeos, but due to injury, I was only able to compete in two.

Describe your first ride on a bull.

The only thing I remember was a hard landing.

How do you describe the sport?

The sport requires two athletes, the rider and the bull. Fifty points go to the rider and, most importantly, 50 points go to the bull. When the gate opens and the animal’s shoulder leavesthe chute, that’s when the clock starts and the dance begins. The harder the bull bucks, the higher the score the rider can get.

Do you think you could find a similar thrill?

I’m a licensed skydiver, but those experiences were exhilarating in an entirely different way. It’s my plan to retire into equine polo after bull riding. It is another sport that requires skill, speed and beast!

Talk about your music.

I’m a multi-instrumentalist where my primary instrument is trombone. I play in a number of bands and national touring acts when they come to town, and have my own solo act, .

Photo by Melissa Polk

Off

John Branch (Mktg’89; MJour’96), a Pulitzer Prize-winning sports reporter for The New York Times, recently published The Last Cowboys, a book about America’s most successful rodeo family, the Wrights of southwest Utah. Branch responded to questions from the Coloradan by email. 

Bill and Evelyn Wright have 13 children and many grandchildren. How many compete in rodeos, and how many national titles have they won?

John Branch

Seven of those 13 children are boys, and they've all competed in big-time rodeo. Right now, five of the Wright brothers are pro cowboys, and three have won season-long titles in saddle-bronc riding, rodeo's classic event. Cody, the oldest brother, has three boys who have turned pro, and one won the title last year. Think of it this way: The Wrights are to rodeo what the Mannings are to football, if the Mannings had a few more NFL quarterbacks and others on the way.

What seems to explain their success?

Part of it is genetics, part of it is persistence. But the secret is Cody. He was successful as a teenager in all the riding and roping events, but settled into saddle bronc. He became the best in the world, the best possible teacher to each of his brothers and, eventually, his own sons.

How did you first encounter the Wrights, and what made you realize their story might be worth telling at length?

A former editor told me about this big family from Utah with a bunch of bronc-riding boys. It wasn't just rodeo that made the story interesting. It was this family, led by Bill and Evelyn, and the land where they ran a modest cattle operation, on the boundary of Zion National Park. It's stunningly beautiful and has been part of the family since the Mormon migration about 150 years ago.

Bill, especially, wants to leave a legacy for his children and grandchildren, so he's trying to build the herd big enough to sustain the coming generations, fueled by rodeo earnings. The idea of hinging a future in the New West to rodeo and ranching, two anachronisms of the Old West, fascinated me.

Was there a central question you had in mind as you reported it?

Is there still a place for these people as the outside world closes in? Their traditions are being trampled by the churning wheels of change, including urbanization, federal-land debates, global warming and drought. It might chase the Wrights off their precious land. That's the crux of the story — how to build a future while holding on to the past.

What did you learn about rodeo that you never knew or fully appreciated?

One, it is crazy dangerous. I've covered all the major sports, and plenty of extreme ones, and rodeo cowboys are the toughest athletes I know. Two, they go to incredible lengths — literally, sometimes driving 1,000 miles — just to ride a bronc or a bull, all without the promise of a single dollar. And it's always a long ride home.

Did reporting Last Cowboys affect the way you see the West?

I grew up in Golden, Colorado — “Where the West Lives!” as the arch over Washington Street downtown shouts — and spend a lot of time bouncing around the West for The New York Times. But I certainly think a bit more deeply when I see broad rangeland, barbed-wire fences, herds of cattle and sun-baked men in cowboy hats. I wonder how many more generations that way of life will last.

If you’ve tried saddle-bronc riding, how’d it go?

I haven’t, and I wouldn’t. But it's now one of my favorite spectator sports.

Photos courtesy John Branch

Off