PhD in Marketing
Marketing PhD students are trained to become thought leaders in academic marketing research. The curriculum provides expert-level training in statistical and experimental methods, quantitative marketing, predictive modeling and theory building.
General details about the curriculum, requirements, and structure of theÌýprogram can be found here.ÌýPlease be aware this document is not an exhaustive list of the requirements for the Program.
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Program Faculty
Led by Program Director Alix Barasch, our award-winning and renowned Marketing faculty are published experts on topics like:
Consumer financial decision-making
Marketing communication and persuasion
Innovation
Pricing
Corporate social responsibility
Social network effects
Social listening
Assistant Professor
Assistant Professor • Dean's Faculty Scholar
Associate Professor • Gordon and Susan Trafton Faculty Scholar • Marketing PhD Program Director
Associate Professor
Assistant Professor
Assistant Professor
Chair of the Marketing Division • Associate Professor • Dean’s Faculty Fellow • Andrea & Michael Leeds Faculty Fellowship
Assistant Professor • Co-Director of the Center for Research on Consumer Financial Decision Making • Peterson Faculty Scholar
Professor • Dean’s Faculty Fellow
Professor
Assistant Professor
Distinguished Professor
Professor
Assistant Teaching Professor
Assistant Professor • RK Landmark Faculty Scholar
Associate Professor
Associate Professor
Assistant Professor
Learn more about
Program Graduates
The PhD program prepares students to be researchers and teachers at major universities. See where our graduates started their careers and published research.