�ƹ���Ƶ

In honor of what would have been Paul Newman’s 100th birthday, CU Boulder film historian Clark Farmer considers whether there still are movie stars

Movies did not invent stars—there were stars of theater, opera and vaudeville well before moving pictures—but movies made them bigger and more brilliant; in some cases, edging close to the incandescence of a supernova.

Consider a star like Paul Newman, who would have turned 100 Jan. 26. Despite being an Oscar winner for The Color of Money in 1987 and a nine-time acting Oscar nominee, he was known perhaps even more for the radiance of his stardom—the ineffable cool, the certain reserve, the style, the beauty, the transcendent charisma that dared viewers to look away.

��

“There are still actors we like and want to go see, so I’d say there still are movie stars but the idea of them has changed,” says CU Boulder film historian Clark Farmer, a teaching assistant professor of cinema studies and moving image arts.

Even now, 17 years after his death in 2008 at age 83, fans still sigh, “They just don’t make stars like that anymore.”

In fact, if you believe the click-bait headlines that show up in newsfeeds every couple of months, the age of the movie star is over. In with Allure magazine, movie star Jennifer Aniston opined, “There are no more movie stars.” And in Vanity Fair’s 2023 Hollywood issue, , “The concept of a movie star is someone untouchable you only see onscreen. That mystery is gone.”

Are there really no more movie stars?

“There are still actors we like and want to go see, so I’d say there still are movie stars, but the idea of them has changed,” says University of Colorado Boulder film historian Clark Farmer, a teaching assistant professor of cinema studies and moving image arts. “I think that sense of larger-than-life glamor is gone, that sense of amazement at seeing these people on the screen.

“When we think of what could be called the golden age of movie stars, they had this aristocratic sheen to them. They carried themselves so well, they were well-dressed, they were larger than life, the channels where we could see them and learn about them were a lot more limited. Today, we see stars a lot more and they’re maybe a little less shiny and not as special in that way.”

Stars are born

In the earliest days of film, around the turn of the 20th century, there weren’t enough regular film performers to be widely recognized by viewers, Farmer says. People were drawn to the movie theater by the novelty of moving pictures rather than to see particular actors. However, around 1908 and with the advent of nickelodeons, film started taking off as a big business and actors started signing longer-term contracts. This meant that audiences started seeing the same faces over and over again.

By 1909, exhibitors were reporting that audiences would ask for the names of actors and would also write to the nascent film companies asking for photographs. “Back then you didn’t have credits, you only had the title of the film and the name of the production company, so people started attaching names to these stars—for example, Maurice Costello was called Dimples.”

As the movie business grew into an industry, and as actors were named in a film’s credits, movie stars were born. In 1915, Charlie Chaplin conflagrated across screens not just in the United States, but internationally, Farmer says.

��

Rock Hudson and Elizabeth Taylor, seen here in a publicity photo for Giant, were two of Hollywood's biggest stars during the studio period. (Photo: Warner Bros.)

“You could say that what was produced in Hollywood was movies, but studios were also actively trying to produce stars—stars were as much a product as the movies,” Farmer says. “There was always this question of could they take someone who had some talent or some looks or skills like dancing or singing, and would they only rise to the level of extra, would they play secondary characters, or would they become stars? Would people see their name and want to come see the movies they were in?

“Stars have this ineffable quality, and studios would have hundreds of people whose job it was just to make stars; there was a whole machinery in place.”

During Hollywood’s studio period, actors would sign contracts with a studio and the studio’s star machinery would get to work: choosing names for the would-be stars, creating fake biographies, planting stories in fan magazines, arranging for dental work and wardrobes and homes and sometimes even relationships.

For as long as it has existed, the creation and existence of movie stars has drawn criticism from those who argue that being a good star is not the same as being a good actor, and that stars who are bigger than the films in which they appear overshadow all the elements of artistry that align in cinema—from screenwriting to cinematography to acting and directing.

“There’s always been a mixture of people who consider film primarily a business and those who consider it primarily art,” Farmer explains. “Film has always been a place for a lot of really creative individuals who weren’t necessarily thinking of the bottom line and wanted to do something more artistic, but they depended on those who thought about it as a business. Those are the people asking, ‘How do you bring people in to see a movie?’ Part of that can be a recognizable genre, it could be a recognizable property—like a familiar book—but then stars are one more hook for an audience member to say, ‘I like Katherine Hepburn, I like her as an actress and as a person, and she’s in this movie so I’ll give it a try.'

“One of the biggest questions in the film industry is, ‘How can we guarantee people will come see our movie?’ And the gamble has been that stardom is part of that equation.”

Evolving stardom

As for the argument that movie stars cheapen the integrity of cinema, “I don’t think they’re bad for film as an art form,” Farmer says. “Audiences have this idea of who this person is as a star or as a performer, which can make storytelling a lot easier. You have this sense of, ‘I know who Humphrey Bogart is and the roles he plays,’ so a lot of the work of creating the character has already been done. You can have a director saying, ‘I want this person in the role because people’s understanding of who this person is will help create the film.’ You can have Frank Capra cast Jimmy Stewart and the work of establishing the character as a lovable nice guy is already done.”

��

"Faye Dunaway wears a beret in Bonnie and Clyde and beret sales go off the charts. People went to the movies, and they recognized and admired these stars," says CU Boulder film historian Clark Farmer. (Photo: Warner Bros.)

As the movie industry evolved away from the studio system, the role of the movie star—and what audiences wanted and expected from stars—also began changing, Farmer says. While there was still room for stars who were good at doing the thing for which they were known—the John Waynes who were excellent at playing the John Wayne character—there also were “chameleon” stars who disappeared into roles and wanted to be known for their talent rather than their hair and makeup.

As film evolved, so did technology and culture, Farmer says. With each year, there were more channels, more outlets, more media to dilute what had been a monoculture of film.

“Before everyone had cable and streaming services and social media, movies were much more of a cultural touchpoint,” Farmer says. “People wanted to dress like Humphrey Bogart or Audrey Hepburn. Faye Dunaway wears a beret in Bonnie and Clyde and beret sales go off the charts. People went to the movies, and they recognized and admired these stars.

“One of the markers of stardom is can an individual actor carry a mediocre film to financial success? Another would be, are there people who have an almost obsessive interest in these stars, to the point of modeling themselves after star? Stars tap into a sort of zeitgeist.”

However, the growth and fragmentation of media have meant that viewers have more avenues to see films and more ways to access stars. Even when A-listers’ social media are clearly curated by an army of publicists and stylists, fans can access them at any time and feel like they know them, Farmer says.

“Movies are just less central to people’s lives than they used to be,” Farmer says. “There are other forms of media that people spend their time on, to the point that younger audiences are as likely to know someone who starred in a movie as someone who’s a social media influencer. But that’s just a different kind of stardom.

“I think the film industry really wants movie stars, but I’m not sure viewers necessarily care all that much. Again, it’s always the question of, if you’re spending millions and millions of dollars on a product and you want a return on that, how can you achieve that without making another superhero movie or another horror movie? The industry wants movie stars and audiences just want to be entertained.”

Did you enjoy this article?����Passionate about cinema studies and moving image arts?��

��